"Excellent work! There is no doubt, we have the best in the business! I trust that our website will be one that receives outstanding reviews!" Website Design Website Development Content Management Solutions Website Hosting Domain Name Registration Consulting IT Security Project Management Website Development Privacyware

Demonstrated Value - Proven Results

ProSoft Consulting Inc.'s (PSC) web consulting solutions incorporate the professional design/development and ongoing management of your organization's corporate presence. Our proven solutions have been employed by numerous organizations including Toyota Canada Inc, Lexus Canada Inc. and Toyota Credit Canada Inc.

PSC's complete solution will help your company reach its online potential by:

1. Attracting Leads

• Website Management (Updated Content - very important in search engine rankings)
  
• Web based Marketing (Pay Per Click Advertising Campaigns, e.g. Google AdWords & Search Engine Optimization)
• Website Promotion (newsletters, banner ads, web articles)
  

2. Engaging Visitors

• Website Design/Development, Hosting & Domain Name Registration
  
• Website Architecture & Layout (intuitive design and navigation)
  
• Website Content Management Solutions (allow updates to be completed by non-technical team members)
• Website Usability (Principles of Good Web Design, Adherence to industry standards and criteria)
  

3. Converting to Revenue

• Clearly defined Value Proposition
  
• Coordinated Marketing Efforts driven through website (development of individual product/service landing page)
  
• Centralized point of contact for prospective clients
  
• Dynamic corporate web presence acts as Compelling Call to Action

Website Development

Websites today are a critical component of your corporate image, marketing and sales strategies and long term growth initiatives. No longer are company websites simply an after thought as a first impression can often impact the organization's perceived value.

How your organization builds and manages its corporate web presence has a direct influence on overall success. PSC's detailed understanding of website design/development, sales and marketing is unparalleled. Our website projects are custom built solutions that are tailored to meet your organization's individual needs.

Whether you're a small business simply looking to develop a website or part of a larger organization that is looking to overhaul an existing website, our proven services can deliver the solution that is right for you. In addition to our own vast resources, PSC has an extensive network of industry specific partners and suppliers that compliment and extend our existing services.

PSC Web Development Solutions include:

• Web Design/Development
  
• Web Hosting
  
• Domain Name Registration
  
• Content Management Solutions
  
• And more...

Contact us today to discuss your opportunities and how PSC's web development solutions can benefit your organization.

Website Management

PSC's Commitment to Your Success

ProSoft Consulting Inc.'s (PSC) established and reliable Website Management service will maintain the high-level graphical standard of your website while ensuring that content is kept both relevant and current.

PSC's Website Management Service includes:

• Regular website updates
  
• Technical support
  
• Web Mastering
  
• Web Maintenance
  
• Modification and Addition of Website Content
  
• Image Manipulation and Addition
  
• Newsletter & email list maintenance
  
• Corporate Announcements, News articles, Press Releases
  
• Replacement of images i.e. pictures & graphics
  
• Adding/removing pages
  
• PDF creation and uploading
  
• Search Engine Marketing Campaigns
  

The implementation of PSC's Website Management service is critical for the operation and ultimate success of your organization's website and web driven initiatives. Items requiring regular website management include:

• Content Updates - News Items, Corporate Press Releases, Upcoming Events, New Product documentation
  
• Graphical Design Updates - Changes to images, corporate partner logos
  
• Web Coordinated Marketing - tie ins to corporate email marketing and search engine marketing campaigns (e.g. trade shows, conferences etc.)
  

There are numerous benefits to keeping your website current:

• Higher Search Engine Rankings - content is one of the critical drivers of search engine ranking. Reciprocal linking strategies also play a significant role in search engine rankings
  
• Increased website "stickiness" - current items will encourage site visitors to read deeper into the site, consequently, opening up new sales opportunities
  
• Improved Competitive positioning - prospective clients often gauge the caliber of an organization by its website
  
• Enhanced Sales and Marketing opportunities - sales and marketing strategies can be effectively coordinated with current website activities
  

Search Engine Marketing

1. Why invest in Search Engine Marketing?

• 85% of all Internet users find Web Sites through search Engines
  
• 55% of all online purchases originate from a search listing
  
• 87% of business find new vendors via search engines
  
• Ford sold 250,000 new vehicles online! (FordDirect, Fords online joint venture which has more than 4,500 participating Ford, Lincoln, Mercury, Volco, Jaguar, and Land Rover dealers, has sold more than 250,000 new Ford, Lincoln, and Mercury vehicles representing 10% of Fords retails sales. That was up 14% from 2004.)

2. Which Pay Per Click Services are the most effective?

• Google Adwords
  
• Yahoo Search Marketing (formerly Overture) - includes MSN, CNN.com and more

3. What words do we bid on?

• "One of the keys to running an effective search engine marketing campaigns is identifying the key words that people are searching for, not only the key words that people are bidding on. There are often several related key words that can often "fly under the radar"."

4. Positioning - What are the key positions to appear in when bidding on pay per click search terms?

• In general the top 3 positions are the most desirable, however, there are certain instances where lower positions can be of value if the bidding amounts are too high for specific words."

5. Budget - What is the budget for the pay per click campaign itself and for individual key words?

• How much per month with Google Adwords & how much per month with Yahoo Search Marketing -the services are run in different ways
  
• Certain key words that are very popular and can have high pay per click costs associated with them (e.g. some words can cost upwards of $5 per click which can eat up your budget very quickly), so key word selection and overall budget strategy are very important."

6. Monitoring

• Search Engine Marketing is a very competitive field and regular monitoring is often required to ensure desired positioning.

7. Landing Page - Where are visitors going and what do you want them to do?

• Where are visitors being directed when they click on the link? Directing visitors to the home page is not very effective as the user will be forced to try and navigate through the site to a page which has information about the specific product and/or service that you are promoting.
  
• The Landing Page should engage the visitor and create a sales lead by giving them the opportunity to dynamically interact with your organization