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Creating a Web Presence

Developing a web presence can often be an overwhelming task as there are several factors to consider even before you begin. You may ask yourself: What technology should I use? How will I show up in major search engines? Will my site be easy to use? Will my site communicate my organizational look and feel? Will the people that are using my website, find the information that they want quickly and easily?

By understanding the way the Internet works, the principles of usability, the elements of good design and ultimately the needs of the client, ProSoft Consulting Inc. (PSC) has developed its Client Focused Development Approach. PSC's Client Focused Development Approach is designed to satisfy all technical elements associated with website development, while producing a high quality web presence, that is truly representative of the organization.

ProSoft Consulting's Client Focused Development Approach:

1. Identify Client Needs and Business Objectives.
2. Understand who will be using the site (end user) and what their specific needs are.
3. Strike a balance between principals of web usability and aesthetically pleasing design.
4. Ensure Business Objectives are satisfied and that the end user can easily interact with the finished product.

PSC's Client Focused Development approach will ensure your valuable resources are channeled into creating a high impact professional web presence that will allow end users to easily navigate through your site.

The Client Focused Development approach also helps to streamline the web design and development process by saving time, energy and ultimately money.

Cost Savings:

By making use of PSC's Client Focused Development approach, Business Objectives and end user requirements are identified at an early stage. Early identification of these core principles reduces the need for potentially costly redesign initiatives.

Furthermore, the Client Focused Design approach also means less time is dedicated to customer support and internal training.

Identity:

Websites have become an integral part of an organization's identity. Rarely today will someone hand you a business card without a website or email address. Why? The explosive growth of the Internet has created one of the best communication and sales opportunities the world has ever seen. Websites allow people, from practically anywhere in the world to gather information, or do business with your company 24 hours a day, 7 days a week, 365 days a year.

PSC's objective is to create a website that is truly reflective of your organization's identity, an identity which is open for business all year round.

Keeping the Client in mind:

We would feel very uncomfortable shopping at a super market where the floors were never swept, and we would become very frustrated if we went to a restaurant and we had a great deal of difficulty just figuring out the menu. Why then should a client's experience with your website be any different?

PSC's Client Focused approach aims to create not only an aesthetically appealing website that will encourage your customers to do business with you, but one that takes into account their needs, one that will help them easily navigate through your menu of products and services.

PSC's Client Focused Development Approach will strive to create a clean, customized web presence that is truly reflective of your organization, while welcoming your customers with open arms.